Why Do Fashion Trends Repeat?

Fashion trends repeat after 30-40 years. It is boring to follow the same trend for many years. There are several reasons for “why do fashion trends repeat”?

First, frequently worn garments wear out or we become tired of them; most people usually need to replace several of last year’s summer or winter wardrobe items.

Interestingly, what no one has quite worked out is how at times fashion designers intuit what is about to happen, or already happening elsewhere in the world. Almost a sixth sense among those attuned, this has nothing to do with stealing or copying ideas, it can and does happen spontaneously.

Garment, shoe, and accessory manufacturers do not mark time, they develop and produce ranges all year round. Some focus on interpretations of the pure flights of fancy known as couture, others on various levels of fashion from limited signature range to readily available high street department store stock.

Those focused on high fashion produce their interpretations or ‘signature ranges’: adaptations of trends viewed at couturier collections that retain ‘the look’ of the season.

Trendy but more wearable by the average consumer, signature ranges attract the attention of retail fashion buyers and, through them, consumers. The more skilled garment manufacturers become at retaining the look of a season, the more their label becomes sought-after and the higher the price of their range.

fashion trends repeat

The ’90s were a period of high-top shoes, velvet chokers, denim, cowhide, and different proclamations that made certain to stop people in their tracks. While design specialists have kidded about the arrival of these style prevailing fashions, 2017 possesses demonstrated to be the energy for individuals wherever to be expressive with their style, permitting them the chance to be potential “trailblazers”.

Regarded superstars across various web-based media stages, like Instagram and Twitter, have propelled the arrival of famous ’90s styles.

Seasonal colors (generally promoted by a national fashion color council) are limited to five or six per season. That said, tones of each fashion color then come into play.

Appropriate fabric shades and weights (plus those coordinated for shoes and accessories) are dictated by season: lighter for summer, darker for winter.

Garment, shoe, and accessory designers (designers of anything in fact) are trained to think ‘fresh, new, different and so unlikely to come up with the same-old-same-old. If they did, their employers would be panned by the fashion trade media, few store buyers would place orders and they’d be out of a job. Interpreting each season so that it attracts its target market is key.

Secondly, history constantly repeats itself in myriad ways including fashion design. For example, a fabric designer who comes up with a light and attractive re-interpretation of 1840s-type sprigged muslin in the coming summer’s fashion colors could set off a chain reaction that spreads from fabric design and its influence on the season’s garment interpretations to shoes and accessories, swimwear and underwear, etc.

The possibilities, combinations, and scope are enormous. Let’s say what you see displayed in your favorite store is but a small sample of a huge all-year-round seasonal process influenced, among other things, by politics which themselves operate in cycles.

All the above play out in every country and every fabric and garment manufacturer’s upcoming season’s range: menswear, women’s wear, children’s wear, babywear, sportswear, underwear, shoes and accessories, hosiery, ribbons, buttons, zip fasteners, shoelaces, you name it. Also, because the public feeds on newness and innovations, and ideas, but designers around the world are having a hard time feeding that hunger.

Fashions do recycle, but they don’t necessarily bring back the exact items from before. There are usually new tweaks or adaptations from the preceding trends that more often than not, take away the original beauty that formerly made them favored for recycling. 


Sim is a highly skilled writer and co-founder of Lifestyle Toppings. With a Bachelor's degree in English literature and years of experience in the field of content creation, Sim has become an expert in crafting engaging and informative articles that resonate with readers.